The subtitle for Bright-Sided is “How Positive Thinking Is Undermining America” and Ehrenreich builds a solid case to support this idea. Like her previous books, Nickel and Dimed and Bait and Switch, her writing is compelling and effortless, carefully and confidently guiding the reader to all the important points in her argument.
The book starts off on a personal note as Ehrenreich tells us about her breast cancer and how it brought her face-to-face in a rather alarming way with the cult of positive thinking. The first encounter comes before “the mother of all mammograms” in a changing room filled with pink ribbons, poems and a list of the “Top Ten Things Only Women Understand”. She tells us, “I didn’t mind dying, but the idea that I should do so while clutching a teddy and with a sweet little smile on my face—well, no amount of philosophy had prepared me for that.” She then gives an overview of current and past cancer treatment and the growth of positive thinking in the world of cancer. In her search for information and options, she grows more and more isolated, noticing that no one is asking hard questions, like why breast cancer is so common in industrialized societies or why the death rate had changed so little over the past eighty years or so, and instead, that the women were instead going so far as to embrace their cancer as a gift. When she dares to express anger at the frustrations of treatment and battles with insurance companies, the others in the forum are quick to call her out for her “bad attitude”. Read the rest of this entry »


